Rhetorical Analysis on Lux Toilet Soap Ad - 787 Words

Lux Toilet Soap Susan Sanders Devry University Lux Toilet Soap A 1954 ad for Lux Toilet Soap states, â€Å"Luscious is the word for Greer Garson’s complexion and she keeps it that way with Lux Toilet Soap.† This statement is an example of how emotional appeal is used in the ad to grab the reader’s attention. The advertiser uses character appeal by including information about Garson’s success in the ad to make the reader want to use the product. Logical appeal is used when a refund is offered to leave the reader with no objections to trying the product. The Greer Garson Lux Toilet Soap ad was effective in raising product awareness and profits due to its usage of these appeals. Garson is pictured against a white background with a vine†¦show more content†¦It is important that the ad achieves this because it ultimately leads to higher sales profit. Lux Toilet Soap was not the only solution to uneven or imperfect complexion. While it may have assisted in the look of the celebrity’s skin, it was more than likely one of the many remedies and products she used. The advertisers knew this and used the emotional, character, and logic appeals to distract the readers from reasoning. Consequently, the average reader made the mistake of not considering any of the other solutions possible, a price paid for by many readers’ wallets. References Lenssen, P. (2010). VIPS/ Celebrities in Ads of the 1950s. Retrieved 09 04, 2012, from Vintage Ad Browser: http:Show MoreRelatedReed Supermarket Case32354 Words   |  130 Pagesa cult icon 2.3 Video case study: TOMS Shoes Questions for discussion References viii CONTENTS 3 Internationalization theories Learning objectives 3.1 Introduction 3.2 The Uppsala internationalization model 3.3 The transaction cost analysis model 3.4 The network model 3.5 Internationalization of SMEs 3.6 Born globals 3.7 Internationalization of services 3.8 Summary Case studies 3.1 Cryos: they keep the stork busy around the world 3.2 Classic Media: internationalization of Postman Pat